The Tampa Bay Buccaneers have won the last three NFC South titles, marking the first time in franchise history the team has captured three consecutive division crowns. Obviously, a fourth finish atop the division would extend that team record, but that's not the primary goal for Todd Bowles' team in 2024.
Notably, the Buccaneers, who have also tied a team record with four straight trips to the playoffs, did not win the NFC South in 2020. They did, however, have the Lombardi Trophy in their hands at the end of that campaign. Winning a division definitely makes the path to a potential championship easier, but the Bucs would gladly trade that former title for the latter one.
Bowles made that clear to his team during a meeting on Tuesday, one day before the Bucs would commence their 2024 training camp practice schedule.
"The expectations for us shouldn't be just the division," he told the assembled players. "It's got to be the Super Bowl. We won the division the last two years [with Bowles as head coach]. We saw how good we were last year; we can't take none of it with us. Our expectation has got to be how we can be great."
View photos of Tampa Bay Buccaneers players and fans at the first practice of 2024 Training Camp on Wednesday, July 24th, 2024 at AdventHealth Training Center.
Yes, this is likely the type of message being shared by coaches in team auditoriums across the league this week. A Super Bowl championship is, and should be, the ultimate goal of every team as it kicks off its training camp. What makes Bowles' message to his team particularly interesting at this moment is that expectations for the Buccaneers outside of their building decidedly do not include Super Bowl contention. The Atlanta Falcons have been established as the betting favorites in the NFC South after the addition of Kirk Cousins and the Buccaneers' projected win total of 7.5 wouldn't even put them in the playoffs.
Bowles obviously would not agree with those predictions if he had the time or inclination to look them up, and on Tuesday he went position by position through the Bucs' roster to explain to his team why he believed it is a contender. Or rather, that it can be a contender if it puts in the work, starting with Wednesday's first practice.
Bowles felt like that 90-minute workout was indeed a good start in the process, particularly in terms of the players' level of conditioning and their recall of what was learned during the spring.
"You've got to set a tone at the start of training camp," he said. "Nobody wants to shoot for just a division title – that doesn't do anything for us. We're in this to win the big thing. They've got to see the big picture. There's a lot of small steps along the way that we've got to take. Our focus, ideally, is that's where we want to go. We're talking about going from good to great and it starts there. We start at square one. We've got a lot of baby steps to go before we get there. The guys understand that and that's what we're working towards."
The Buccaneers' offense was middle of the pack in 2023, ranking 20th in scoring but most importantly learning that it had found a playoff-caliber quarterback, and a fiery leader, in Baker Mayfield. The Bucs have a new offensive coordinator in Liam Coen, off the Sean McVay tree, and they hope to pump up their run game (32nd in 2023) to make the entire attack more effective. Of course, the Bucs know they have to prove they are a top-notch offense on the field before the national media will change its tune.
"Last year, we heard all the talk about us: we lost Tom [Brady], we're going to be trash and things like that," said wide receiver Mike Evans, who had 1,255 receiving yards and tied for the league lead with 13 touchdown grabs in 2023. "But we knew the caliber of players that we had, and this year, we're going to be better, I feel like. It's already showing. I know it's just day one, but OTAs were different than they were the year before. We know Baker is going to be the guy. Last year, we didn't know that preparing. So it's a lot more continuity and just learning a new offense, and we'll be good."
Tampa Bay's defense allowed the seventh fewest points in the NFL last year and was particularly stingy against the run and in the red zone. Some core players of recent seasons – Carlton Davis, Devin White, Shaq Barrett – have moved on but the Bucs expect leaps from the likes of Zyon McCollum, K.J. Britt, Yaya Diaby, Calijah Kancey and a slimmed-down Vita Vea. There is no shortage of confidence on that side of the ball, either.
"My expectation is for us to be the best defense in the league – that's what we're working for," said Britt. "We've got all the pieces, we've got all the people, we've got the want to. We're going to go out every day and make sure we're doing our thing."
If both sides can deliver on what they believe to be their potential, the Buccaneers could indeed emerge as a surprise Super Bowl contender. And their belief is strong.
"Super Bowl, that's the goal," said safety Antoine Winfield Jr., who was named a first-team Associated Press All-Pro for the first time last year. "We have a lot of the players back. We have some young guys that are good – that are filling some roles that we need and I feel good about this season and I definitely feel better than I did last year."