The Tampa Bay Buccaneers announced Wednesday the signing of a multi-year partnership with Mercedes-Benz and the Suncoast Mercedes-Benz Dealers in the luxury automobile category.
As the team's newest Pewter Partner, Mercedes-Benz continues the Buccaneers' tradition of partnering with category leaders. The Suncoast Mercedes-Benz dealers plan strong marketing activation as part of the new partnership.
"We are thrilled to announce this new partnership with Mercedes-Benz," said Buccaneers Executive Vice President Bryan Glazer. "Mercedes-Benz symbolizes elegance, style and technology, and we couldn't be happier about our new marriage."
"Mercedes-Benz is excited to team up with the Buccaneers and look forward to having more and more fans experience the thrill of the NFL through this collaborative partnership," said Kevin Sreenan, regional general manager for Mercedes-Benz Southern Region.
As part of this Pewter Partner alliance, Mercedes-Benz joins a prominent list of the Buccaneers' valued sponsors. Mercedes-Benz receives the ability to use Buccaneers logos, prominent signage throughout Raymond James Stadium, radio advertising on the Buccaneers Radio Network and the development of strong marketing and activation elements.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. In 2006, MBUSA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth. More information on MBUSA and its products can be found at www.SuncoastMercedesBenz.com. or visit Central Florida Eurocars, Crown Eurocars, Lokey Motor Company, Mercedes-Benz of Sarasota or Mercedes-Benz of Tampa.
